Butterfly Print’s total focus on the education sector has been picked up by the printing trade magazine PrintWeek as an example of a good way for print companies to build themselves a strong business in a niche market. As the print industry becomes ever more competitive, it has become more and more desirable to have a ‘specialism’ – something that sets a print company apart from everybody else, and makes them the ‘go-to’ business in that particular sector.
The education sector has historically provided fertile ground for the printing industry, but over the last few years schools have become more like businesses and as such they have to market themselves better, which means there is an even greater opportunity for companies supplying design and print work. – Simon Creasey, PrintWeek
Find out what Printweek has to say about our business and others that have a strong specialist focus, including comments from business founder Neil Walsh, by visiting Printweek.com to read more…
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